A Vic Government announcement last week of a $200,000 grant to assist the region’s tourism industry recover from the impact of bushfires has been welcomed by Tourism North East.
TNE’s acting CEO, Sarah Pilgrim, confirmed late last week that the High Country’s tourism industry had been hard hit.
To date, nearly 270 tourism businesses have been surveyed for the week 2 to 9 January with over half of tourism businesses reporting 100 percent losses and a further quarter reporting losses higher than 75 percent.
Additional modelling commissioned by TNE by specialist tourism consultants, Urban Enterprise, also estimated that the March 2020 quarter losses by regional tourism businesses would be between $183 and $208 million.
Responding to the Victorian Government announcement, Ms Pilgrim said the $200K grant would enable Tourism North East to immediately support regional tourism industry recovery efforts through a digital marketing initiative that would provide free ATDW (Australian Tourism Data Warehouse) listings for “each and every tourism business in the High Country.”
“What this funding does is provide individual tourism business operators the tools to leverage State and Federal marketing strategies underpinning bushfire recovery efforts”, Ms Pilgrim said.
She said this would ensure an online presence at a national, State, region-wide and destination
level through the key online tourism marketing platforms of Tourism Australia, Visit Victoria, Victoria’s High Country and each of the High Country’s destination websites around the region.
The free listings will be provided to those tourism businesses renewing a current ATDW listing and newcomers to the region’s digital marketing platforms for the duration of the bushfire recovery period.
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