With borders recently reopened across all states, Australians are planning domestic travel in the coming months, with state govenments offering plenty of incentives.
A short term survey by market research platform Glow shows that the majority of Australians are eager to begin traveling domestically.
Glow conducted a study to uncover Australians’ plans for domestic travel in the near future.
The study, which gathered responses from 23 October to 28 October, showed that Queensland and New South Wales are at the top of the wish list for interstate travel destinations.
With state borders open, 44 percent of respondents say they are likely to travel to New South Wales, and 44 percent are likely to travel to Queensland.
Carolyn Childs, CEO of MyTravelResearch.com, states, “New South Wales has been heavily promoting its road trip experience, both intrastate since early lifting of restrictions, and increasingly interstate. It is encouraging to see that focus rewarded.’
Queensland appears to attract travellers from across the country, with 65 percent of respondents stating they plan to fly rather than drive. New South Wales sees more road-tripping Aussies inbound with 60 percent of respondents stating they would drive to the state.
Opportunities for widespread domestic travel are being welcomed across the country, with each state offering incentives to keep its travelers local.
The Victorian State Government has led the way in stay-in-the-state inducements, announcing it will offer 120,000 vouchers to Victorians, worth $200 each, in an attempt to stimulate tourism and the regional economy.
Under the $28 million voucher scheme, Victorians will qualify for a voucher if they spend at least $400 on accommodation, attractions or tours in regional Victoria.
In other states, there has been a focus on metropolitan tourism, with hotels and accommodation in state capitals being hard-hit by a dearth of overseas travellers.
Tasmania, South Australia and the Northern Territory have already introduced voucher schemes, and the NSW government is being lobbied to instigate a similar incentive for Sydney accommodation.