This is interesting. Travellers under 35 are more than twice as likely to use artificial intelligence (AI) tools to plan trips than travellers over 55, according to the Global Rescue Summer 2025 Traveler Safety and Sentiment Survey.
While AI is making inroads among all age groups, younger respondents are driving adoption, comfort, and experimentation.
Only 24% of all travelers said they have used AI to help plan a trip. But age was a defining factor:
40% of travelers under 35 said they have used AI tools, compared to 34% of travelers aged 35–54, and just 20% of those 55 and older.
Among those using AI, the most popular applications were itinerary planning (75%) and general research (71%).
Restaurant recommendations (37%) and translation (25%) were also common, particularly among non-US travelers, who were 64% more likely to use AI for translation than Americans (34% vs. 21%).
Travelers under 35 were also significantly more likely to use AI for lodging (40% vs. 29% average), visa information (38% vs. 19%) and safety advice (35% vs. 20%).
“AI is transforming how travelers research and prepare for trips, and the next generation of globetrotters is embracing it fully,” said Dan Richards, CEO of The Global Rescue Companies and a member of the US Travel and Tourism Advisory Board at the US Department of Commerce. “But adoption still depends on trust and reliability, especially in high-stakes situations.”
Travelers were split on whether they would trust AI in an emergency while abroad. Just 30% said yes, while 33% said no and 37% were unsure.
Travelers under 35 were the most confident (28%), while those over 55 were the least (29%). Interestingly, 58% of travellers under 35 said they would not trust AI in an emergency, nearly double the overall average.