• Bluff Knoll. Michael Milverton/Unsplash
    Bluff Knoll. Michael Milverton/Unsplash
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A well-known hiking trail in Western Australia’s Stirling Range NP has experienced a fourfold rise in rescues this year, with emergency crews attributing the increase to a surge in visitors due to social media.

Located about 337km south east of Perth, the range is a favourite spot for hikers and tourists. Official figures indicate that more than 50,000 people climb Bluff Knoll annually, but authorities have reported a steady growth in visitor numbers, leading to more callouts for assistance.

The Department of Fire and Emergency Services stated that rescue teams had attended twelve incidents so far this year, compared with three during the same period last year. Four people were rescued in 2024 alone, and last month three hikers were either airlifted or assisted down the mountain in separate operations.

Bushwalking Australia told the ABC the popularity of hiking promoted on social media has contributed to a rise in rescues across several of the nation’s leading trails. President Jeff McDonell explained that informal groups often plan trips online, but some lack experienced leaders or navigational skills, which can lead to people becoming lost.

Gnowangerup SES manager Peter Blows, a regular responder in the area, said the increase was mainly due to more visitors discovering the national park. Most rescued hikers were well prepared but often underestimated heat and water needs.

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