Influencers can now pay $100 to film content in Tasmania’s national parks under a new permit system designed to streamline the process.
It replaces a more cumbersome framework that required public liability insurance and a $450 fee — a barrier that had deterred many would-be creators.
Known as the Enthusiast Business Licence, the scheme came into effect in December 2026 and allows solo influencers to monetise their work with fewer administrative hurdles. According to ABC News, the previous system discouraged content creation within the parks due to its cost and complexity.
The licence is valid for two years and permits small-scale filming and photography. However, it comes with clear conditions: drones are not allowed, and creators must remain on designated tracks. These measures form part of a broader push to safeguard Tasmania’s fragile natural environments.
Parks Minister Nick Duigan stressed the need for responsible content creation, noting that licence holders are required to minimise environmental impact. He also indicated that further reforms to the National Parks and Reserves Management Act are underway.
Tourism researcher Anne Hardy said the system could help manage over-tourism by offering insights into where influencers intend to film, and called for greater collaboration to support sustainable travel.