Life’s An Adventure wins big at World Travel Awards
The walking tour operator took home three awards.
Australian-owned walking tour company Life’s An Adventure has achieved a major international milestone, winning three awards at the World Luxury Travel Awards in Bangkok on Saturday, 24 October 2026.
The company received the titles of World’s Best Walking & Trekking Tour Operator, Australasia Best Tour Operator and Australasia Best Guided Tours, recognising its work creating guided walking holidays across Australia and around the world.
For founders Mark and Victoria Norek, the triple win marks a significant milestone in a business built over 25 years on a shared passion for travel, the outdoors and discovering extraordinary places on foot.
“We are truly humbled and absolutely delighted to receive these awards, particularly being named the World’s Best Walking & Trekking Tour Operator,” said Mark Norek, founder and managing director of Life’s An Adventure.
“To be recognised on the world stage for something we genuinely love doing is an incredible honour. Victoria and I have spent the past 25 years travelling, exploring and designing walking holidays together. We have dedicated so much of our lives to finding beautiful places, creating unique experiences and sharing them with others.
“I simply couldn’t have done this without my wife, Victoria. We have built this business together, sharing the same passion for the outdoors, travel and creating something truly special for our guests. To receive this recognition together means the world to us.”
Over the past quarter-century, the couple have developed walking holidays designed to combine spectacular landscapes, memorable experiences and the pleasure of exploring on foot. Their approach has helped establish Life’s An Adventure as an Australian operator offering guided experiences for travellers seeking more than just a walk.
The awards celebrate not only the company’s growth but also the work involved in researching destinations, developing itineraries and delivering walking holidays that allow guests to experience some of the world’s most remarkable places.
For the Noreks, the recognition is a shared achievement and a tribute to the passion that has driven their business from the beginning. After 25 years of creating walking adventures, the triple win provides an exciting milestone as they look towards the next chapter.
