Australian homeware brand Pony Rider has launched The National Project, a new giveback program aimed to entice people back into nature, by donating one percent of all sales from their new National Project range, alongside their initial donation of $10,000, to fund restoration work on the NSW National Parks and Wildlife Service's walking huts.
“The National Project is an exciting new stage for our business. It aims to help protect and restore our national parks," says Pony Rider founder Kelly Searl. "As a kid, I grew up exploring and hiking in our national parks, so I’ve always had a heartfelt appreciation for them and all they offer. I really want to inspire people to get adventurous so they can find their best self in the outdoors.”
“From hiking up mountains to paddling down rivers, the adventures we encounter in our parks are boundless, and they ignite the little scout in all of us. We’re excited about our inaugural program that inspires people to get out and spend time exploring our National Parks. The walking huts are there for all to enjoy and encourage us to be more adventurous.”
Pony Rider works directly in partnership with the NSW National Parks & Wildlife Service, helping supply materials to various huts as needed. All of the raised donations and funds from the National Project collection from Pony Rider will be channelled directly through the Foundation for National Parks and Wildlife (FNPW).
The limited-edition National Project range includes a National wall banner ($99), two official blankets made from Australian merino wool ($499), a range of organic cotton tees ($89), stoned washed for an aged finish with beautiful water-based inks, an organic cotton sweater ($169) and four cosy cotton beanies ($39) for your next chilly adventure.
The new range is avaiable at www.ponyrider.com.au and at their flagship Newport store on Sydney's Northern Beaches.