The pros and cons of influencers promoting bushwalking
Instagram. Most of us use it.
Great Walks editor Brent McKean looks at the pros and cons of the Instagram influencers promoting the great outdoors.
“It has never been easier to discover the outdoors. A single viral post can turn an unknown walking track into a bucket-list destination overnight.
While that growing enthusiasm for hiking is undoubtedly positive, it also comes with consequences. Much of the surge has been fuelled by Instagram influencers and a culture that encourages people to document every adventure rather than simply enjoy it.
On the positive side, social media has made bushwalking more accessible than ever. Inspiring photos and videos encourage people who may never have considered bushwalking to lace up their boots, improving both their physical and mental wellbeing.
Increased visitor numbers also provide a welcome economic boost for regional communities, with cafés, accommodation providers, outdoor retailers and tour operators benefiting from the extra tourism.
Just as importantly, social platforms can be valuable educational tools, helping spread Leave No Trace principles and raising awareness of conservation projects and environmental issues.
The downsides, however, are becoming increasingly difficult to ignore. Popular walks can quickly become overcrowded after going viral, placing enormous pressure on fragile ecosystems.
Trampled vegetation, widening tracks, litter and erosion are now common problems in many once-secluded locations.
Social media can also encourage risky behaviour, with some influencers taking unnecessary chances to capture dramatic images, while carefully curated content often gives beginners an unrealistic impression of the skills and preparation required for remote hikes.
Many experienced bushwalkers also argue that the culture of collecting photos has changed the spirit of bushwalking. Instead of slowing down to appreciate nature, some visitors appear more focused on ticking off famous locations and posting the perfect image online.
Social media has undoubtedly inspired millions to explore the outdoors, but protecting the very places people are showcasing remains an equally important responsibility.” What do you think?
